why it’s said that package is another life of spirits
Behind data
package – liquor’s newborn
In the highly competitive liquor market, premium packaging is not only a tool for product protection but also a key element in conveying brand value and attracting consumers. This article explores how superior packaging can enhance the image and market competitiveness of liquor brands across multiple dimensions, with examples and data to support the discussion.
1. Attracting Consumer Attention
Studies show that 70% of purchasing decisions are made within 3-7 seconds in-store. The visual impact of packaging is crucial during this “golden time.” Johnnie Walker Blue Label, with its luxurious design featuring a deep blue bottle and gold lettering, effectively captures consumer attention, standing out on the shelf.。
2. Conveying Brand Value and Story
Packaging is vital for conveying a brand’s history and culture. Research indicates that consumers are more likely to choose premium products that tell a brand story. For instance, Hibiki and Yamazaki Whisky uses traditional Japanese design and artisanal elements to successfully communicate its rich brewing history and unique brand image.。
3. Enhancing Brand Recognition
Brand recognition is critical for repeat purchases and brand loyalty. Data shows that 82% of consumers choose familiar brands when purchasing. Gordon’s Gin, with its iconic green bottle and yellow label, significantly enhances brand recognition, leaving a strong impression on consumers.
